Client
Nike

Completed
2025

Boxing's new heavyweight sensation flying high with Nike x Air Afrique**

**Moses Itauma exudes African elegance in this Nataal story with Nike and Air Afrique.

With a pair of Air Max RK61 on his feet, the heavyweight sensation leads the new generation of diaspora athletes who honour their heritage while forging their own elevated trajectory.

Services
Art Direction, Photography

Moses wears Cos vest, vintage waistcoat, The Frankie Shop trousers, MJ Jones necklace and ring, Nike x Air Afrique socks and Air Max RK61 shoes.

“With boxing, the outcome is in your hands"

Moses Itauma

Moses wears Nike top, Zoubida coat, The Frankie Shop trousers.

For Nataal, Itauma imagines himself preparing to take to the air, getting his pre-trip trim and putting together his sharpest wardrobe. It’s a story that embraces the nostalgic pride of his elders and his position among the Première Classe of athletes who know where they come from and refuse any limits. Ultimately, Itauma says, it’s about African unity: “Often when I hear Black people talking about where they're from, they don’t mention the country. They say 'I'm African' because they appreciate the bigger picture. We [Africans] are all one.”

Moses wears Cos vest, Maxhosa Africa top and trousers, MJ Jones necklace, Nike x Air Afrique socks and Air Max RK61 shoes.

Partners

Visit Moses Itauma
Visit Nike
Visit Air Afrique

Creative

Photography Chieska Fortune Smith
Styling Rudy Simba Betty
Set design Maureen Kargbo
Videography Elliott Ijewere
Grooming Malika Chinn
Photography assistance Robin Lambert
DIT Cordelia Ostler
Styling assistance Alicia Ellis
Set design assistance Anton Hetherson, Poppy Whitehorn
Senior production Dan Aremu
Executive production Mali Okoi-Obuli
Production OURHouse
Special thanks Pro Light, Sunset Studios



Nataal creative and editorial direction Miriam Bouteba, Helen Jennings
Nataal art direction Eugene Ekuban
Words Stéphane Gaboué

Published on December 2, 2025


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