Stylist
SIYABONGA MTSHALI

Photography & Film
FRANCESCO MBELE

Photographer Francesco Mbele and designer Siyabonga Mtshali spotlight Joburg’s young creative set

To believe that there is a singular voice of a generation is, of course, an absurdity. South African photographer Francesco Mbele knows this, which is why he gathered together a wide-ranging group of rule-breaking talents from Nairobi and Joburg to create this intimate visual journal. Generational Files features comedian Elsa Majimbo (who has amassed over 2.4million Instagram followers in little over a year thanks to her braggadocious skits) alongside visual artist Muofhe Manavhela, model and DJ Pona Halo and other bright young creatives.All are dressed in pieces by Siyababa Atelier — a label from Siyabonga Mtshali offering ‘gqom luxury apparel’ — as they lay bare their inspirations, beliefs and personal journeys so far.

update to full film on vimeo

“My biggest inspiration is myself, literally. I don't even know how I did what I did”

Elsa Majimbo 

“I believe that it’s essential that the youth tell their own stories and so with this project, we wanted to facilitate a platform for us, by us. The entire team was under 23 years old,” says Mbele, whose signature lo-fi style captures the line-up in a cosy living room setting. “I wanted to shoot it like an old school confessional tape but make it affectionate and warm at the same time by recording everything on analogue equipment.”

Mtshali believes that he and his peers are at a turning point in 2021. “We are trying to create more diversity within cultural expression. So, the cast in this project is a reflection of what Siyababa Atelier looks to represent,” he says. From model and artist Farah Dindar engulfed in a huge black bow to student Msangambe Sigudla in cowboy hat-to-toe zebra print, this flamboyant label is pioneering a new African avant-garde with its fearless silhouettes and daring proportions.

“Being a queer person of colour has meant that spaces where we can excel and find ourselves in are lacking so I hope this project gives these artists something they will be able to look back on and evaluate their growth,” Mtshali adds. “This generation has a deep and great emphasis on self-expression. The entire cast excels in pushing their forward-thinking creativity and their presence here showcases that.”

“Growing up in Johannesburg builds a certain form of resilience, a certain level of tough skin, hustle and streetwise”

— Pona Halo 

My biggest inspirations are my friends. Just seeing them exist freely gives me so much joy and they push me to the best version of myself”

— Nqobile ‘Q’ Sigudla 

“Being a queer person of colour has meant that spaces where we can excel and find ourselves in are lacking so I hope this project gives these artists something they will be able to look back on and evaluate their growth,” Mtshali adds. “This generation has a deep and great emphasis on self-expression. The entire cast excels in pushing their forward-thinking creativity and their presence here showcases that.”

Photography & Film
RACSCO MELE

Styling
SIYBOGA MSALI

Words
Miriam Bouteba


Next story

TRASHY CLOTHING

Nataal is a media brand and creative studio dedicated to diverse storytelling around Africa and beyond


© Nataal 2026.